Root Theory Privacy Policy

1. Overview

At Root Theory, your privacy matters. We collect only the information needed to provide a great experience — from smooth checkout to personalized offers — and we never sell your data.

By using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect information you provide directly to us and some automatically when you visit our site.

Information You Provide

  • Personal Info: Name, email, phone number, shipping and billing addresses.

  • Payment Info: Processed securely through our payment partners (we don’t store your full credit card details).

  • Communications: Emails, messages, or reviews you send us.

Information Collected Automatically

  • Device & Usage Data: IP address, browser type, pages visited, and time spent on our site.

  • Cookies & Pixels: Used to improve site performance and measure advertising effectiveness (e.g., Facebook Pixel, Google Analytics).

3. How We Use Your Information

We use your information to:

  • Process and deliver orders

  • Provide customer support

  • Send order updates and promotions (only if you opt in)

  • Improve our website and marketing performance

  • Detect and prevent fraud

4. Sharing Your Information

We only share information with trusted third parties that help us operate our business, such as:

  • Payment processors (e.g., Stripe, PayPal, Shopify Payments)

  • Shipping partners (e.g., USPS, UPS)

  • Analytics and advertising tools (e.g., Meta, Google)

We do not sell your personal information to anyone.

5. Your Choices

You have control over your data:

  • Marketing emails: You can unsubscribe anytime by clicking “Unsubscribe” in any email.

  • Cookies: You can disable cookies in your browser settings, but some features may not work properly.

  • Access or deletion requests: Email us at support@roottheorylabs.com to request a copy or deletion of your data.

6. Data Retention

We keep your information as long as necessary to fulfill orders and meet legal obligations. Once it’s no longer needed, we securely delete or anonymize it.

7. Security

We use SSL encryption and industry-standard security measures to protect your information. However, no system is 100% secure, so please use caution when sharing data online.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a new “Effective Date.”

Contact Us

If you have questions or concerns about your privacy, contact us at:
support@roottheorylabs.com
Root Theory Labs
Jacksonville, FL

Frequently Asked Questions

We get it—losing hair can mess with your confidence, your mirror routine, and your sanity. Luckily, we’ve spent way too much time studying scalp science so you don’t have to. Here’s everything you might be wondering.

  • Our serum helps re-activate dormant follicles by improving scalp circulation and supporting natural growth factors. Each ingredient—like caffeine, adenosine, and peptides—was chosen based on real clinical studies showing they can thicken existing hair and extend the growth phase of your hair cycle.

  • Most users notice less shedding within 3–4 weeks, with visible growth and density changes appearing around 8–12 weeks of consistent use. Hair growth is gradual—it’s about patience and consistency, not overnight miracles.

  • Yes. The formula is drug-free, non-greasy, and safe for sensitive scalps. It’s designed for everyday use and won’t interfere with other topical products or styling routines.

  • Absolutely. Our serum is topical and complementary. It can enhance results by targeting scalp health and follicle stimulation while minimizing irritation.

  • Nope. The lightweight, fast-absorbing texture disappears after letting it absorb. You can apply it before bed or after a shower—no residue, no buildup, no weird smell.

  • Think of it like skincare for your scalp. Consistent use keeps follicles healthy and active. Once you reach your desired fullness, you can reduce to maintenance use (2–3 times per week) to preserve results.

  • The formula works for both men and women, but it’s optimized for male-pattern hair loss—especially receding hairlines and thinning at the crown.

  • Yes! The serum is color-safe and sulfate-free—you can use it on dyed, bleached, or chemically treated hair without issues.